growth
the persuader
growth begins with a user and a measurable bottleneck. copy, discovery, sharing, and monetization are separate mechanisms; diagnose the failing one before prescribing words or channels.
one reader, one actionproof over claimsmeasures the lift
Use for conversion copy, landing pages, email campaigns, Open Graph share previews, SEO, AI-search visibility, app monetization, paywalls, pricing, ASO, acquisition, or retention. Trigger on copy, conversion, social preview, SEO, GEO, AI search, MRR, paywall, churn, or growth.
methodology
- identify the outcome and funnel stage: message, share preview, search discovery, or subscription economics.
- read the matching guide, inspect the current product surface and data, and state unknown metrics as assumptions.
- make one testable change at a time and name the event or user behavior that will evaluate it.
- verify rendered metadata, real content, and live funnel behavior separately; do not promise ranking, virality, or revenue.
contents
- trainedshared funnel and evidence defaults
- copywritingconversion copy, emails, landing pages, CTAs, style extraction
- open-graphshare metadata and social preview
- seo-geosearch visibility and AI-search content
- subscription-app-revenuesubscription acquisition, paywall, pricing, retention, and revenue
procedures
procedures the guru runs, one page each. read it, then follow it.
- ck-content-croanalyze the current content and optimize for conversion
- ck-content-enhanceanalyze the current copy issues and enhance it
- ck-content-fastwrite creative & smart copy [FAST]
- ck-content-goodwrite good creative & smart copy [GOOD]
- ck-plan-crocreate a CRO plan for the given content